By raising awareness of the music video people will see it and then want to buy it. Often the release of a music video can become a big event. To build up to the event teasers and behind the scenes footage are released. Fun, random, and controversial videos get a lot of attention. Music videos can be crazy and fun which makes people share them and that makes the artist well known. By doing something controversial like Nicki Minaj in the video for Anaconda she gained attention for her music and it got almost 300 million views on YouTube. The institution will earn money from all the views as. With videos being controversial the audience would want to watch it and see why people are talking about it. Controversial videos make the audience question what is acceptable.
Visual Representation:
Music videos allows the artist to be seen without actually having to perform. Music videos can give the lyrics more meaning. The videos allows the artist to be known through their personality however these personalities can often be just brand. for example Hannah Montana was a brad created by Disney. Miley Cyrus on the other hand is not the sweet innocent girl that she used to be. now that the show is over Miley wanted to change her image and so she did with her video for We Can't Stop. This drastic change caused Miley to get a lot of criticism. The video featured shots of Miley kissing a barbie at 1:49. Sudden changes aren't as good for the artist and institution as they can lose fan. Its also not good for the fans as they can lose interest in the artist and their music. This can lose the institution money. However the 500 million view on her videos is making the institution a lot of money.
Synergy:
Artist can often create a song to be featured in a movie.This is promotion for the movie and song. An example of a music video with links to a movie is Boom Clap by Charlie XCX. This song is a part of the sound track for The Fault in Our Stars. The video is set in Amsterdam which is a very important part of the movie. Also the video has clips from the movie; for example at 1:20 Hazel and Gus kiss. Seeing clips from the movie make the audience interested in what the movie is about. The benefit for the institution is that they get paid for creating a music video for the movie. Another way this is a benefit for the institution is that fans of the movie buy their song earning them movie. In the case of Boom Clap and The Fault in Our Starts the movie is a lot popular than the artist and the song. The music video lets people know that Charlie XCX made a song for he The Fault in Our Stars and this causes her fan base to grow. In the same way if a popular artist did a music video for a less popular movie the movie will gain more popularity.
Income:
An interesting music video is played frequently on music channels as people want to watch. Often music channels are paid to keep playing a music video on their channel. This puts the song out there for more people to hear and as a result more people would buy the video. An example of this is Mirrors by Justin Timberlake which was played every hour. The negative side to this is that people can grow sick of hearing the same song again and again. Music video can also benefit the institution through views on YouTube. When someone goes to watch the video the institution are paid money. Likewise the distributed earn money through allowing ads on the videos. CD collections are another way the institution can earn money through music videos.
Artist can often create a song to be featured in a movie.This is promotion for the movie and song. An example of a music video with links to a movie is Boom Clap by Charlie XCX. This song is a part of the sound track for The Fault in Our Stars. The video is set in Amsterdam which is a very important part of the movie. Also the video has clips from the movie; for example at 1:20 Hazel and Gus kiss. Seeing clips from the movie make the audience interested in what the movie is about. The benefit for the institution is that they get paid for creating a music video for the movie. Another way this is a benefit for the institution is that fans of the movie buy their song earning them movie. In the case of Boom Clap and The Fault in Our Starts the movie is a lot popular than the artist and the song. The music video lets people know that Charlie XCX made a song for he The Fault in Our Stars and this causes her fan base to grow. In the same way if a popular artist did a music video for a less popular movie the movie will gain more popularity.
Income:
An interesting music video is played frequently on music channels as people want to watch. Often music channels are paid to keep playing a music video on their channel. This puts the song out there for more people to hear and as a result more people would buy the video. An example of this is Mirrors by Justin Timberlake which was played every hour. The negative side to this is that people can grow sick of hearing the same song again and again. Music video can also benefit the institution through views on YouTube. When someone goes to watch the video the institution are paid money. Likewise the distributed earn money through allowing ads on the videos. CD collections are another way the institution can earn money through music videos.
Art:
A music video is the chance for the directer to do something new. This is a way the artist can become more memorable. Memorable videos lead to more sales which is a benefit for the institution. Music videos allow the use of new pioneering editing and special effects. An example of this is the song She Wolf by David Guetta. At 1:30 the are cool special effects used in the music video. Music videos can also be a good way to tell a story or convey a message.
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